Stern Snowboards

Stern Snowboards is a company I created for my class project. When I decided to create a snowboarding and clothing company mainly aimed at women, I then began to create the Stern brand.
The goal of this project was to make a star shaped brand for an imagined business, and I knew that the best approach for my company would be to make the star look like a snowflake. I then began to create my company's product around the logo.
I created winter clothing, shoes, and snowboarding accessories. The color of the clothing was based on the colors of the star. I also based the application of the logo on the clothing and accessories to be similar to that of Nike and Apple, where only the star would be placed on the clothing, or just the name Stern to help create a recognizable brand. I felt that adding both the name and the star in one location of the clothing or accessories would be graphically unappealing.
Finally, using the same shapes and patterns I used to create the star logo, I created a small series of snowboards that would be sold as primary items, and I created the patterns on the snowboards to be graphically appealing to the eyes as well.