African-American Advisory Group

Thanks to some connections, I was able to create a logo for a group called the African-American Advisory Group, a proud part of Planned Parenthood.
When I was approached with this project, the members of the group already had an idea in mind about how they wanted the logo to appear. However, their initial concepts weren't the best, and I was able to take their ideas and create a more successful logo. They wanted to incorporate the African baobab tree into the logo because it symbolizes community survival and social connections, and use the colors red, black, and green since those symbolized African-Americans. I was able to combine all of their requests into a successful logo for the advisory group.
I decided to expand the project by creating a few applications including buttons that would be given away, or sold, at events, and would also be available in the offices of the advisory group. I also created a flier that would be handed out at public events. Finally, in the previous page, I designed t-shirts that the volunteers at these events would wear.